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Steam Greenlight is a new system that enlists the community's help in picking some of the next games to be released on Steam. Developers post information, screenshots, and videos for their game and seek a critical mass of community support in order to get selected for distribution. Steam Greenlight also helps developers get feedback from potential customers and start creating an active community around their game as early in the development process as they like.
Learn more here http://steamcommunity.com/greenlight/
Quick edit: Forgot to mention, it seems it'll be up by August 30.
Btw not sure if this is the right area to post this, if not then could a mod or admin move it to the right place?
Edited by Soul, 10 July 2012 - 01:49.